Runts

August 10, 2007

Greetings William Nestle Wonka,

I have been eating Runts for a long long time. I was saddened by the elimination of the lime Runt in the late 90s, but somewhat placated with the addition of the watermelon and blue raspberry candies. This time however, you've gone too far.

Orange, banana, strawberry, mango, and pineapple?

What is this? This is the most bland combination of flavors that exist in nature. You might as well have a white bread flavored Runt.

What reason could there possibly be for this change? Is Willy's tongueless son Nathan Wonka running the show now? Was there a meeting with the New Coke people? Did the tree that grows tiny limes, watermelons and blue raspberries die???

Here's my proposal: Re-launch the product with orange, watermelon, raspberry, cherry, strawberry, and lots of limes to make up for the decade or so that they were left out.

And another thing... eliminating cherry flavored candies is like eliminating tomato sauce from Italian food.

Your friend in candy,
C. S. Riggins


The reply...

August 10, 2007


Thank you for contacting us. Your comments regarding Wonka® Fruit Runts® are very important to us.

Responding to consumer needs is a vital aspect of maintaining our role as a leader in the food industry, so we continually evaluate all of our products. We certainly appreciate your interest in the original version of this product and regret your disappointment with our efforts to improve it. Please be assured, constructive criticism helps us assess our products and our services. As a result, we have circulated your comments to the appropriate personnel for their review and information.

Once again, we thank you for the information you reported to us, for it helps us in the constant evaluation of our production processes, product acceptance and overall quality.

Sincerely,
[Name Redacted, even though it was a mildly humorous name]
Consumer Response Representative

Ref: N15193300